Empowering Entrepreneurs: Introducing the GoDaddy App Marketplace

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Mp1

AGENDA

  • Problem Statement
    2
  • Market Analysis
    2
  • GoDaddy Marketplace Strategy
    2
  • Competition
    3
  • Customer Segmentation and Painpoints
    10
  • Integrated Ecosystem
    1
  • Solution and Roadmap and Challenges
    5
  • Metrics
    3
  • GTM Positioning
    2

Case Study Problem :

Godaddyproblem

Market Analysis (Commerce App Marketplaces)

Tamsamsom

GoDaddy Marketplace Strategy

Based on the market Analysis, current trends of commerce. Also, analysed the reviews of the current Godaddy customers. 

Straategy30m

Competitive Research

Godaddymarket
Competittor

Customer Segmentation

(Prioritize based on Impact, Urgency , Market Size)

  • Prioritize-1

    Business

    Users of the App

     Small- Sized --- Prioritize

    • Business Owners
    • Store Managers
    • Niche businesses
    • Woman Entrepreneurs
    • Startup Founders
    • Counter Sales Personnel
    • Technology Admins

    Large Sized Enterprises

  • Prioritize-2

    Builders

    Developers who build the app

     

    • Custom service Providers  
    • Industry-specific  
    • Platform builders 
    • Startup Founders
    • App /Integrators 

  • End Users

    Retail buyers 

    Dentist office Patients 

    QSR Eaters 

    professional service seekers

  • Government

    Customers who use the apps

     

    • Compliance
    • Regulatory Bodies
    • Local Laws

Customer Persona

Srikanth

Srikant: PetLeague.com Owner

 Age: 32 

 Income: $XXXK/yr in India

 Tenure: 5 years 

Uses: Godaddy Domain and Magento Commerce

Evosowner

Annie : Evos Restaurant Owner

 Age: 36 

Income: 100K / month

 Job Tenure: 15 years 

Uses : Go Daddy (Domain + Commerce + POS ) for Restaurants

Developerprofessional

Derek : Software Developer

 Age: 29 

 Income: 130K 

 Job Tenure 5 years 

Builds : shopify, Square apps

Customerpersona
Anniejourney
Srikanthpetshop
Derekdeveloperneeds

Summarize Pain POints

  • Business Owners

    Lack of Deeper Industry Specific Features

    Lack of Scalable, Cost Effective, customizable features o integrations

    Lack Discovery and Awareness

  • Developers

    Lack of ROI for Developers

    Lack of Easy to use Feature rich API and Sandbox

    Lack of Revenue Sharing Models

  • Competition

    Shopify : Strong Commerce feature set with 8000 app partners

    Toast: Deep Restaurant specific feature set

    Square: Payment and Industry specific Niche

    LightSpeed, Clover, Magento and more

  • GoDaddy Integrated Ecosystem

    Domain (Fetching,Transfer, Broker, Auction, Find)

    Website Builder, 

    Security

    Email , WebHosting

    Marketing

    Commerce, (Online , POS)

Solution
Sollu
Solutioon
Keyinvestment areas1

Differentiate and Conquer

Roadmap

GoDaddy's AI Powered App Marketplace

Godaddyaimarketplace
Challenges1

Who do we need for MVP?

Resources

North Star Metrics for Launch 

# of actively used apps : Used by atleast 30% of userbase.

GMV (Gross Merchandise Value)

Kpi
Gtm

QSR Partnerships

Apppartner1

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