Meeku: Help Children thrive

 In today's world, children are increasingly distracted, making it challenging for them to engage meaningfully with educational content. Traditional learning methods often fail to captivate their attention and foster genuine curiosity. 

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Meeku: A Peer Learning platform

Zero to One: AI generated gamified missions, peer-learning community, 1000 Missions, 40K outcomes generated. 

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Meeku World : Peer learning Platform Launch

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Product Market Fit

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Executive Summary

  • 1

    PROBLEM

     With 60% of kids being distracted by social media and nearly a third of teens using platforms like Instagram Reels weekly, there's a clear issue of digital distractions hindering effective learning. Additionally, there's a growing need for useful and educational content to counteract excessive screen time and ensure children's time online is productive. 

  • 2

    TARGET AUDIENCE

     Parents concerned about their children's digital distractions and seeking meaningful educational content to supplement their online activities. Also, students who could benefit from more engaging and interactive learning experiences to overcome distractions and improve their academic performance. 

  • 3

    SOLUTION

     Meeku.world offers a solution by providing a collaborative STEM learning platform tailored for groups of four students. By harnessing the power of peer learning, Meeku.world engages students in dynamic missions and interactive activities, mitigating the effects of digital distractions. It delivers useful and educational content that aligns with parents' desires to enhance their children's screen time with beneficial learning experiences. 

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    IMPACT FOR MEEKU

     Meeku.world significantly improves the learning experience by leveraging peer learning to address distractions and enhance academic performance. By offering a platform where students can collaborate, engage, and learn together, Meeku.world helps students develop better behavior patterns, attention spans, and performance outcomes. This leads to improved learning outcomes and sets students on a path to success in STEM education and beyond. 

My Role

   

  • Start

    Market Research, Customer Interviews and Ideation

     

    ✅📅Talking to parents, teachers understanding their pain points, anaysing the market and ideating on the product.

     

  • Roadmap Creation & Optimization

    ✅📅Optimized product roadmap by prioritizing onboarding and lesson experiences through market research, ensuring user engagement

  • User-Centric Design

     ✅📅 Successfully improved the product design by incorporating user feedback, leading to continuous enhancements with an 90% positive feedback rate.

     

  • Continous PRD Improvement

     ✅📅 Produced weekly updated Product Requirement documents by incorporating feedback from stakeholders, fostering alignment  between the client and team

     

  • Go to Market Strategy

     ✅📅 Handling from top of the funnel to the bottom with Marketing and Sales team.

  • Actively Hiring

     

    ✅📅Building a team of doers. Leading by passion and setting high standards.

  • Sales Led + Self Serve Strategy

     ✅📅 Drive sales success through strategic initiatives and impactful contributions.

  • Cross-Functional Collaboration

     

     ✅📅 Streamlined cross-functional team meetings of +25 members (UX/UI, Research, and Developers), including sprint planning, retros, resulting in 50% productivity boost

     

Customer Pain Points

  • 🙉Struggles to Focus

     

    Studies have shown that children aged 8-14 experience difficulty in maintaining focus for extended periods, with research indicating an average attention span of only 8-12 minutes during learning activities (Source: Frontiers in Psychology).🙉

  • 🙇Lack of Motivation

     

    Research conducted by the National Education Association reveals that a significant percentage of students in this age group lack intrinsic motivation for learning, with only 37% of children reporting high levels of engagement in school (Source: National Education Association).🙇

  • 🙈Excessive distraction from Social Media

     

    According to a survey conducted by Common Sense Media, children aged 8-12 spend an average of 4.5 hours per day on screens, with a considerable portion of this time devoted to social media platforms (Source: Common Sense Media).🙈

  • 💯Missing out on Crucial Learning Opportunities

     

    Research published in the Journal of Educational Psychology suggests that children who miss out on key educational experiences during their elementary and middle school years are at a higher risk of academic underachievement and disengagement (Source: Journal of Educational Psychology).💯

Market Research

🌟 Fueled by parental passion, sought wisdom from 100's of teachers, parents and students; transformative insights. 🔔

  

Customer Segmentation

  • 1

    Teachers

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  • 2

    Learners

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  • 3

    Parents

     Guardians interested in supplementing their children's education with meaningful STEM activities and ensuring their screen time is constructive and beneficial 

  • 4

    Schools

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Game Entusiast

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Customer Personas

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Meeku's Solution: Redefined Approach to Childhood Distraction

 

Meeku harnesses technology and child psychology for its distinctive solution.

 

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    Self Led Platform

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    Group Based Gamified Missions and Playgroud
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    Teacher Led Platform

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    Teachers can view students conten tacross multiple groups, Pure collaboration;

Meeku Product Market Fit

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How It Works

  • 1

    Create profile securely

    Parent registers the student. Create login for their children.

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    Invite friends

    Parent approve the friends adds it to their circle. Parent decides their approval is needed or not. 

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    Learn with Peers

    Students will learn with their peers, have great learning outcomes with their peers. 

    Mission
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    Learning can be fun!

    We have made complicated STEM concepts fun and collaborative with our gamified platform. 

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North Star Metrics for Launch

Number of Mission Completions/week

Total User Engagement Time /week

Meekumetrics

Get on Meeku today! The best gift for your child.

Learning and fun intertwined in an engaging experience.

 

Built on Unicorn Platform