Empowering Collaboration: Introducing the Zoom App Marketplace

The Zoom App Marketplace offers a transformative solution, bridging user needs with diverse workflows for seamless connectivity.

 

Zm

Zoom Marketplace 0 - 1M

 Zero to One: Marketplace Success with 1M Users, 2300 Apps (private and public apps), 17000 developer community (2019)  

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Zoom Marketplace Launch

Mvpzoomyellow

Launch Talk of Zoom Marketplace at Zoomtopia 2018

Executive Summary

  • Problem Statement

    Zoom identifies a growing demand for seamless integration with essential tools, signaling the need for enhanced connectivity within its ecosystem. 

  • Target Audience

     The Zoom App Marketplace caters to sales teams, marketing professionals, and all users seeking optimized workflows and unparalleled meeting experiences. 

  • Solution

     Zoom empowers third-party developers, partners, and customers to leverage its APIs and SDKs through the App Marketplace, facilitating effortless integration across diverse workflows. 

  • Impact for Zoom

      The introduction of the Zoom App Marketplace mitigates the risk of losing competitive ground, resolves integration challenges for partners, and anticipates significant financial gains through increased adoption and customer satisfaction.  

My Role

   

  • Start

    Product Strategy, Market Research, Customer Interviews and Ideation

    Engaging with Zoom users to pinpoint key integration workflows, coordinating with 3rd party partners of varying sizes to assess their integration needs, and collaborating with the team to deliver a strategic roadmap.

  • Roadmap Creation & Optimization

     Crafted a Launch Roadmap delineating the marketplace into four distinct segments: Developer flow, Admin flow, User flow, and an Approval process, ensuring a seamless and organized rollout of the platform. This involved beta testing the Minimum Viable Product (MVP) and culminated in a final launch at Zoomtopia 

    Learn more

  • User-Centric Design

     Designed comprehensive user interfaces tailored to Developer, Admin, and User personas, alongside streamlined App approval processes, ensuring a seamless experience across the Zoom Marketplace 

  • Continous PRD Improvement

    Produced weekly updated Product Requirement documents by incorporating feedback from stakeholders, fostering alignment  between the 3rd party Partners, customers and team.

     

  • Cross-Functional Collaboration

     

    Streamlined cross-functional team meetings of +25 members (UX/UI, Research, and Developers), including sprint planning, retros, resulting in 50% productivity boost

     

  • Go to Market Strategy

    Handling from top of the funnel to the bottom with Marketing and Sales team.

  • Actively Hiring

     

    ✅📅Building a team of developer advocates and engineers, support, sales, CSM to support the development of Zoom Marketplace

The 5 why Analysis

1. Why was there a growing demand for seamless integration?

2. Why did users want to enhance their workflow efficiency?

3. Why were users experiencing inefficiencies and disruptions?

4. Why was the lack of integration challenging for users?

5. Why is there a need for a platform where users can discover Zoom integrated with other platforms?

Market Analysis

Zoom marketanalysis
Chartpiezoom
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Customer Challenges

  • Broken link
    Partners Unable to integrate
    Unable to integrate seamessly into their workflow due to lack of framework to integrate.
  • Unhappycustomer
    Customers unable to use Zoom from their apps
    Limited their usage of Zoom from other apps
  • Disconnectdapps
    Partners forced to build apps locally
    Locally they had to build their own version of the app
  • Competitoranalysis
    Customers opting competitors
    Customers had to choose competing product

Temporary solution was not solving!!

  • Download
    Build apps for every partner
    Building and maintaining apps for every partner is tedious
  • Losingcustomers
    Loss of customers
    Due to lack of integrations was losing cutomers
  • Acrossapps
    Expansion hindered
    Expansion of zoom into other workfows hindered.
  • Revenue
    Loss of Revenue
    Revenue loss is incurred due to the absence of integrations that seamlessly facilitate workflow optimization.

Customer Segmentation

  • Users 

    Customers who use the apps

     

    • Sales Rep,
    • marketing professionals,
    • Customer representatives
    • Agents
    • Admins who will install the app

  • Builders

    Developers who build the app

    • Developers​
    • Software Engineers
    • Technical Lead
    • Founder

Customer Persona

Marketingprofessional

Alice : Sales Representative

 Age: 32 

 Gender: Female 

 Income: 100K 

 Job Tenure: 10 years 

 "I excel at selling products "

Developerprofessional

Derek : Software Developer

 Age: 29 

 Gender: Male 

 Income: 130K 

 Job Tenure 5 years 

 "I develop software and integrate products"

Zoomadmin

Mia : Admin 

 Age: 36 

 Gender: Female 

 Income: 90K 

 Job Tenure: 15 years 

 "I install apps for the organizations "

Zoomcustomerpersonalikes

Alice: The User's Customer Journey

Alicepersona

Derek: The Builder's Customer Journey

Derekpersona

North Star Metrics for Launch 

 Monthly Active Users (MAU) / week/month


Most Actively Used Apps / week /month  

Zmnorthstar

Launch of Zoom Marketplace : A 2-Sided Marketplace

The platform proudly offers 2350 available applications, serving an impressive user base of millions of meeting minutes on a weekly basis, alongside recording billions of event subscriptions.

 

Mvpzoomyellow

Published Article

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Successful Partnerships

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